The say ″the hype is real″, but more often than not, the hype is entirely fabricated. The more a product is hyped on Reddit and other places, the greater the chance it’s a marketing psyop. Unless that product happens to be the Uniball Zento Signature rollerball, in which case the hype is absolutely real. The original Zento is a basic retractable plastic pen that you’ll find at your local stationery store for around €2. It’s so generic that if you’re not careful, you might pick a One F instead. Its only distinguishing feature is its refill — Uniball describes it as a “next-generation water-based” formulation, but thanks to the use of non-ionic surfactants, it’s almost as smooth as gel ink. The Zento Signature uses the exact same refill, so why the hype? Well, because it looks nothing like a basic retractable plastic pen. Its metal construction gives it a premium look and pleasant heft. The grip section is coated in soft-touch plastic, a material that extends to the part of the barrel…
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