“To Google” When it first appeared, Google Search was a breath of fresh air. Simple, powerful search that Just Worked. It’s little wonder that the phase “to Google” something became synonymous with “to search for” something. Somewhere, Google lost its way.1 Perhaps the latest example of that is the injection of AI into every search2: I’ve been to the cinema a few times lately so I’ve seen the Google AI ad that inspired me to make this parody… a lot. Music by Dead Tubes Foundation (click to unmute/mute). Apparently the kids these days don’t “Google it”. At least, not in their colloquialisms: they’re still probably using the search engine. They say that they’ll “search it up”. And this presents us with an opportunity: Let’s reclaim the phrase “to Google” I was inspired by a blog post by Mr Scribs (itself inspired by a Fediverse conversation), discovered via Bubbles: We should turn the verb use of googling into an insult. Example: “That’s so unbelievable it sounds like you googled it.”…
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