About Gianni Infantino

It’s funny to think that in the early years of this blog, when I discussed authenticity, it was usually in strictly analogue terms, about fake Asias and fake Europes, fake beaches, Ernie Wise’s fake hair (which was in fact a fake of a fake). It’s almost as if Barthes and Baudrillard had been sent as decoys, so we wouldn’t notice that the real fakery was creeping up on us in the forms of ones and zeroes and then suddenly your job’s been handed to a bot. (Placeholder: an AI semiologist called Roland Bothes?)In related news, for reasons of ethics and taste and lack of emotional bandwidth, I probably won’t be watching the World Cup, which finally shudders into effect in the next few days. But the whole shebang will doubtless offer much material over which bedroom postmodernists can stroke their chins. Barney Ronay has started early: This is Gianni Infantino’s world now, a man who carries with him at all times that oddly alluring sense of complete conviction in his own inauthenticity...