On the off chance you’re unaware, June is the month where video game fans all over the world come together to embrace long winded reels of trailers once united under the banner of the Electronic Entertainment Expo, aka E3. E3, maligned by pandemic and attendees alike, closed its doors back in 2023 (though the organization behind it has dressed up its corpse in “changing directions” make up), leaving a week-long trailer bonanza shaped hole in the gaming sphere. And so, like a phoenix from the ashes, enter Jeff Knightly to resurrect everyone’s favorite press conference format from the grave of E3 in the form of Summer Game Fest. If there was any doubt remaining, I am not a fan. I don’t like what Jeff’s done with not-E3, and I don't like what he's done with his annual awards show, The Game Awards, either. But that’s not really what I’m interested in thinking about. There’s ink to be spilled on all the ways the overemphasis on singular announcement trailers and vertical slice demos warp…
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