We need the illusion that we matter to someone

It’s impressive how writing a blog and feeling responsible for your readers – no matter how little you know them – can make our brains stick to promises we’d normally break without a second thought. Kev Quirk wrote about this recently, discussing his weight and his desire to lose weight. I found last time that writing about it really helped to motivate me, not to mention hold me to account. It’s easy to eat that chocolate bar if no-one knows I’m going to gain an extra half kilo, but if I’m w...