Breaking bad

This is the third blog post of my Tales from the hospital miniseries. I wrote about edge cases in web design that I encountered between surgeries. Breakpoints Breaking points Breaking bad Contrary to my earlier hospital encounters this year, my third visit was planned. As are most site designs not an accident, someone did put in the effort. Which makes one thing even more worrisome: There being so little emphasis on the actual content these days must have happened according to someone’s plan. I cannot find the source, but I saw a conference talk on the subject, and this was my takeaway: On desktop, only 30% of the initial viewport is filled with the content someone came for. On mobile, it’s 17%. Whether I remember these numbers correctly does not matter, because we can see for ourselves. Open any popular website in incognito mode, and try to spot the content. Here’s what I got when I went to FIFA.com. On mobile, I see a glimpse of the site’s primary navigation, but almost the entire…