OMN history note: Failbook, activism, and the enclosure of organising

This is a mess we are finally starting to move away from. For over a decade, #failbook was one of the main organising spaces for progressive activism. On the surface it looked useful: easy groups, fast sharing, broad reach. But structurally it was never neutral. It was built as a #dotcons attention machine, optimised for engagement, conflict, and dependency. That design matters. Platforms like this don’t just host activism – they reshape it. They push people toward reaction over reflection, outrage over organisation, and constant presence over sustained collective work. As we now recognise, they breed argument loops, emotional exhaustion, and political burnout. Not because activists are doing it “wrong”, but because the environment is engineered to reward exactly that behaviour. From an #OMN perspective, this sits inside a wider enclosure cycle: grassroots online energy gets poured into #dotcons corporate infrastructure, that infrastructure extracts value (attention, data, control),…