Collected Links 9

Good links I have collected recently. Metro Pretzel M is for… Metro (Calvert typeface and the Nexus Tyne and Wear public transport visual identity), this blog is a lovely treasure trove of transport facts. This particular post focuses on Margaret Calvert’s type design for the Metro and how concepts from it were later extended to other transport in the North East. The particular masterstroke of what is now Nexus’s area-wide transport branding was in realising that the Calvert ‘M’ had become such a local signifier of transport that it had become a transferable concept. If residents understood that M meant Metro, they would also understand that other letters could mean other transport modes. That insight laid the ground for what is now an extremely distinctive and unusual approach to denoting various transport modes typographically, instead of graphically. It was a brave move, requiring Nexus to place its faith in local people understanding a transport network represented by letters, not…