June 2, 2026 By David Henson | Citizen Octopus The funny thing about the modern web is that it didn't start out looking anything like the modern web. In the late 1990s, websites were often very creative and artistic. A Halloween product site, for example, could have bats flying across the screen. Glowing buttons. Moving graphics. Navigation was unique to each site and reflected the vision of the designer, this could be beautiful, strange, idiosyncratic, and sometimes baffling. The designers were usually coders and the coders were usually designers. If someone imagined it, it could be built. But soon everyone and every business wanted a website. Designer coders became in high demand. And then websites became expensive. Businesses arrived. Development teams specialized. Marketing departments demanded predictable results. Frameworks emerged. Templates took over. For nearly twenty years, the central question of web design shifted. It was no longer: What website should we build? It became:…
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