Tone of Voice VS writing principles

“The problem isn’t that most organisations don’t get tone of voice. It’s that most organisations don’t get writing, full stop. You’d think with all those mercurial benefits, businesses would be all over the practice of writing – they’re exactly the kinds of aptitudes they love to call ‘high-performing’. But most organisations are entirely blind to it”From Nick Parker, in Tone Knob.It’s this. I keep thinking maybe I’ll weigh in on this discussion too but I’m not sure I have the energy for a debate on it. But there’s definitely something in Tone of Voice VS Writing Principles Behind the scenes, most businesses just need to make things clear. If you send out an email and it’s not clear, people will phone or email and the more they do that, the more customer service people you need. So write clear emails. Write clear interface copy. Yes, tone of voice comes into it a bit, but honestly, like I said when I did a presentation way back when I was working for MOO, if people can’t understand…