“[Panasonic L10 is] the most exciting camera of 2026 (so far)” — 43rumors headline Hmm. The L10 was the second camera announced in 2026. At the time the headline appeared, it was the second of only four cameras announced in 2026. So 43rumors has a one in four chance of being right instead of just clickbaiting ;~). The present paucity of products popping up means that everyone covering cameras and lenses on the Internet gets overly excited when awakened from their writing slumber to comment on something new again. It’s not as if we’re getting anything particular “new” either; we’re getting modest to moderate iteration for the most part. Woo hoo! Meanwhile, every site seems to be rushing to post affiliate linkages that end up at wait lists that might not ever generate revenue for them. What a business model. “Pre-orders already exploding” — newcamera headline Continuing on a theme, now we have a camera (Insta360 Luna Ultra) that hasn’t yet been announced with supposed strong pre-order…
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