The Ferrari Luce and Bad Design

We interrupt our regularly scheduled programming for this design-related emergency. If you want to see how to do a brand extension with a new product correctly, look to the CRKT Squid II. If you want to see how to destroy a brand, look to the light.The Ferrari Luce (LU CHAY or “light” in Italian) is a huge design mistake. It is also a mistake that has lessons that resonate in the gear world. The fundamental problem with the Luce is simple—this is not a Ferrari. It might (and probably is) a great vehicle. It has an array of innovative features. The interior is inviting and the seats are almost certainly buttery soft and accompanied by that delightful smell of Ferrari leather. And with equivalent of 1050HP it is not going to be slow. So it is probably a very, very nice car. But not all nice cars are Ferraris. And the Luce is NOT a Ferrari. It might be a Nissan or a Logitech. If you want a good walkthrough of the car and to hear two of its designers patting themselves on the back so hard…