Indian Street Lettering

I have a terrible admission to make and you may never forgive me. It’s taken far too long, so please don’t be mean about this. Look, I’m already on my knees apologizing and you don’t have to make this weird, okay? But this weekend I finally got my copy of Indian Street Lettering by Pooja Saxena. I know! I’m sorry! I should have known sooner! I apologized already! Jeez! Pooja’s fantastic book and equally fantastic website are fancy typographic objects, sure, but they most certainly won’t sit quietly unread on your coffee table or in your browser tabs collecting dust. Instead, Indian Street Lettering demands as much attention as Pooja has lovingly poured into this project: Take a short walk in any Indian neighbourhood and you’ll find signboards in a profusion of languages, styles, materials, and colours. So far, this living typographic archive has existed on the fringes of mainstream design discourse. India Street Lettering brings it to the fore, celebrating the artistic expression,…