some thoughts on Graphic Design

For anyone hoping for any mention or opinions of AI, you'll be disappointed. Sorry. I've been in and around the Graphic Design industry for over 15 years now, I've seen a lot of trends come and go and a lot of designers make waves and then quiet down. I wasn't sure about posting this one as I've been quite critical around my career and how I've fallen out of love with the practice. One of my biggest issues with my career was that I didn't get to do that much of the 'Graphic Design' bit and instead became more of an artworker. The difference? The graphic designer essentially creates the vision, the artworker then helps produce that vision. For example, a graphic designer may create a brand strategy and then the artworker may put that strategy into a specific project (usually using a brand guide). My experience has been that unless you're a freelancer (and have to do both), you end up as one or the other if you're in-house. This may not be the case if you're working for a start-up or…