Dave Rupert just wrote a piece called People are not friction and I just had to write a short reaction blog post, because Dave names something I’ve been thinking about for a while now. His main argument: the AI marketing dream of a “frictionless” workflow – where you automate away every task you don’t enjoy, every job you don’t know how to do, and every person who slows you down – is not efficiency. And a dangerous place to end up. He’s r...
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