CNIL open tracking restrictions are coming and complex

CNIL, France’s data protection and privacy authority, recently announced new restrictions and requirements related to open tracking (aka pixel tracking) and things are relatively complex.The TL;DR is that permission is required before tracking opens, there’s a potential exemption for deliverability use, and email service provider and marketing automation platforms may have to modify functionality or implement new functionality to enable email senders to comply.Start here with this great overview of what has come out so far, courtesy of Allison Gootee from Sinch Mailgun. (She notes that Italy’s privacy authority has announced a different set of restrictions – be sure to review that, as well!)And now what? For that, let’s head over to Jonathan Loriaux, CEO of Badsender, and his recent Linkedin post, where he summarized what he observed in a CNIL webinar meant to provide clarification around the new pixel tracking requirements and restrictions.It’s easy to translate his feedback from…