To reach your big goal, you need to sell where you're heading next

Link: Know Your Point C, by Corey FordThere’s so much packed into this idea:“You started at Point A. Now you're at Point B. To reach your big goal, you don't just need to paint a picture of the long-term vision. You need to sell Point C: the concrete, vivid destination you will take yourself, your team, and your company to over the next twelve to twenty-four months.”I’ve worked with so many teams where the Point C is essentially defined as: “continue existing”. And on one level, sure, it may be a good idea to find a sustainable path and keep plugging along. But how are you supposed to rally your team and community around that vision? It becomes an argument for treading water, and worse, a way to avoid making an opinionated decision about where the team should head.Every team needs a mission (why it exists in the first place), a vision (the world it intends to create), and a strategy (the concrete steps to get there). The Point C is a well-defined, strategic, coherent lily pad on the…