The Fediverse is not a product. It's time to get real about marketing

Link: The 'normal' response to the Social Web, by Saskia WelchA smart, accessible, nuanced piece from Saskia Welch about marketing the open social web, which translates easily to being a piece about marketing any transformative technology.“Fediverse this, Social Web that, no one cares!Genuinely, no one cares. And, even if you get them to start caring, they do so in the complete opposite direction we've been heading with our messy, undoubtedly decentralised, marketing.”When we’re building as part of an open source movement (or any kind of ideological movement), we run the risk of gauging our decisions based on the reactions of the movement itself. It’s easy to say that you can’t build a feature, or talk about your project in a particular way, because the community won’t like it. Fine, but are those people the ones you want to reach? Are you speaking to the converted or trying to find a bigger audience?Talking to existing believers is fine if you want to gain approval or achieve…