Bye, Substack.

I quit Instagram in October 2025. It’s been a weird and winding road getting here (and honestly the last six months have been weird to begin with, a story for another day), but I finally feel like I’ve found a virtual home. When I quit Insta and Booksta, I had the best intentions. The plan was to go all in on my Ghost site, tell my friends on Instagram that I’d be writing my book reviews over there and they can get them right in their email inbox. It was great. Until it wasn’t. It was quite lonely, actually. Ghost didn’t have great discoverability, though I know they’re working on it. Me and my 8 subscribers against the world. In November, money got tight. So paying for Ghost was unfortunately out of the question. I began looking for alternatives, not really sure what I was looking for (except that it had to be free, because every penny counted). Seeing how easy discoverability was on Substack, I was sold. I announced that I was moving, pulled my little list over to Substack, and…