The Untold Story About W Social: Unconventional Beginnings, Strategic Pitches and Conflicting Signals

I have been thinking a lot about the meteoric rise - out of nowhere - of a new player in the social media space: W Social, a platform soft-launched at Davos built on the promise of becoming the European answer to X. Earlier this month I published a long article about its surprise unveiling. And yet, I felt there was something missing from the story, worth examining. W Social uncovered: the reality behind the hypeAn article dispelling myths about W Social, the new European platform that aims to rival X: it is a fork of Bluesky that shares many similarities with Eurosky and requires government ID to sign up.Elena RossiniElena RossiniEverything about W Social is highly unusual. Had W Social been built on proprietary software - like BeReal, Monnett or Wedium - I would not have paid much attention to it. What I found fascinating is that a group of C-level executives decided to launch a for-profit social media company built on an open-source protocol... without engaging with the open social…