London Cable Car

The Dangleway no longer has a sponsor. You'd be forgiven for not noticing. For ten years the cablecar was sponsored by a Middle Eastern airline and then, in a baffling marketing switcheroo, by a cloud-based software solution for enterprise resource planning. If a single company executive ever took their offspring for a ride and was moved to switch their AI data platform to IFS Cloud I'd be amazed. IFS Cloud had a five year sponsorship deal so could have continued until October 2027 but instead decided to break early. According to Ian Visits they pulled the plug on 18th March, since when the Dangleway's name has officially been 'London Cable Car', all branding deleted. You can check this by going to the TfL website. The status page used to show 'IFS Cloud Cable Car status' but now shows 'London Cable Car status'. The cablecar homepage used to be full of IFS Cloud references but now there are none. The London Cable Car crosses the River Thames between Greenwich Peninsula and the Royal…