The Mythical App Store Reviewer Month

Jeff Johnson: I’d like to make an analogy between software development and Apple App Store review. A common, cursory reaction to the obvious failures of app review, the continual appearance of countless scams in the App Store, is to suggest that Apple hire more reviewers. My contention is that adding reviewers is not a solution to the problem of App Store curation, and the belief in such a solution is a myth. I don’t claim that hiring more reviewers would make app review slower. Rather, I think that meaningful, effective curation can’t be measured simply by the amount of available labor, much like [Fred] Brooks argues that the possibility of measuring useful work in units of time, man-months, is a myth. Apple markets the App Store as a “curated storefront”, but that is not meaningfully true if it is serving up, as Apple says, about two million apps. Meanwhile, as Johnson writes, “nobody worries about scams in Apple Arcade […] a truly curated service”. The thing is that Apple’s App…