The MacBook Ultra’s Naming Dilemma

There’s a lot of reporting pointing to a new high-end MacBook on the horizon, as Tim Hardwick at MacRumors writes: Reports and rumors suggest the next MacBook Pro that Apple will release might not be a MacBook Pro at all. It could actually be something altogether new and more exciting – a “MacBook Ultra” – positioned above the Pro as Apple’s top-tier laptop, suggesting that the current M5 Pro and M5 Max models will remain on sale when it launches. The MacBook would be just the latest Apple product to carry the Ultra name, which already spans the Apple Watch Ultra and CarPlay Ultra (not forgetting Apple’s top-end Ultra-designated silicon chips). This is likely to bring a markedly higher price point for the new machines. It fits into a broader trend at Apple, where the company is seeking to offer more models at more price points, such as the new MacBook Neo at an unprecedented $599 price point. This could be a very exciting machine. It’s rumored to come with a Dynamic Island, a thinner…