From the Mailbox 60

NESYA – PUT THE FRIES IN THE BAG. The intention of an artist like NESYA is not to create pure pop music. The daughter of a Nebraskan preacher and subjected to religious and sexual trauma, her aesthetic is wholeheartedly goth, punk, and a little vampiric–she even has a video that borrows liberally from that famous scene in Blade that I love so much. But even though her vibe is dark, I can’t help but get the same thrill from this song as I would from stuck-in-your-hair bubblegum pop. It’s catchy as fuck and reminds me of the electro pop I posted so much on this blog back in the early aughts, when it was at its peak. It hasn’t gone unnoticed over here that there seems to be a resurgence of that sound lately, and it’s not just (or even primarily) about bloghouse nostalgia. I’m not convinced anyone is really that nostalgic for most of that stuff, but there was an underlying freedom about the crassness of that sound and aesthetic that I think is naturally working its way back into the…