Isaiah Rashad “M.O.M.” Have you ever eaten something familiar – a sandwich, a pasta dish, a salad – but there was some ingredient that popped more than usual? Like you’ve tasted a lot of basil in your life, but you’ve suddenly encountered the best basil? Something ordinary becomes something unexpected and magical. The full culinary potential of basil is revealed to you, but it’s not clear why that is. Is it a superior, fresher variety of basil? Did the chef do something to the basil? And if so, why doesn’t everyone do that? This is how I feel about the snare in “M.O.M.,” which my body and mind immediately clocked as a better, crisper, more kinetic snare hit. I’ve heard so much snare in my life, but Isaiah Rashad along with producers Hollywood Cole, KTC, and Julian Sinfonia found a way to make one of the foundational elements of popular music more beautiful and effective. I have very limited technical knowledge of how beats in modern pop music are created and engineered, but I happen…
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