This little bit of ranting is brought to you by this news story this week… Thomas Buckley and Lucas Shaw / Bloomberg: Walt Disney Co. senior executives are discussing how to unify the company’s disparate mobile apps and turn its streaming service into the first stop for all things Disney, a place where users can book park tickets, buy merchandise, play games and watch movies, according to people familiar with the matter. Disney’s new CEO, Josh D’Amaro, is attempting to break silos within the company and simplify how customers interact with its brand. The new app would marry Disney+ with mobile platforms such as the Disneyland Resort and Disney Cruise Line Navigator apps into what’s internally being described as a “super app,” said the people, who asked not to be named as the information is private. On paper, I understand it — why maintain and promote so many disparate apps when you can give everyone the singular “Disney” app? Beyond the marketing purpose1, why would you need to make…
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