Meta, Microsoft, and other tech giants are losing billions on AI. Can Apple catch up?

Steven Levy of Wired has been at this for a long time. In many ways, he might be the ultimate insider tech journalist. That means that even when his takes are bad, and this one certainly is, they're still interesting because they give us some insight into the way people in the tech industry are thinking.Apr 24, 2026 11:00 AM Apple's Next CEO Needs to Launch a Killer AI Product Sometime in the next year or two, Apple’s new CEO, John Ternus, will step onto a stage and tell the world that his company has a revolutionary product. This product, he’ll say, will put the full and awesome power of AI into everyone’s hands. It probably won’t represent a breakthrough in AI research, and it might not let people automate work or perform tasks any better than a lot of technically minded people are doing today. It may or may not involve a new device, though if it doesn’t, one should be in development. But if it all works out, that keynote will mark the moment when Apple did to AI what it has done…