Scratch, scratch, scratch… Dig, dig, dig… Breathe in…and blow the lid off… Sometimes, it is right under your nose. You can practically smell it. The top note is soft and sweet, maybe refreshing. It draws you in, lingers for a moment, and fades away revealing something more complex: its heart. By now your emotions take over. That fragrance is practically romantic. It is too good to be true. This post is about brand loyalty and how the magic of marketing and public relations often hides a rancid base note. Why we buy something is usually influenced by the top note. The packaging of the product, or the message that product represents, will draw us in. Customer aspirations lead us to believe that something about our lives or ourselves will be better if we have a specific product made by a specific brand. Some people just like thinking they made the best choice. makes a product. They are not to my liking; I don’t like the way they smell. I don’t like the way some people talk about in such…
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