Streaming Services and Sports

I have a fantasy. It’s a sports fantasy. Actually it’s a sports viewing fantasy. Perhaps it’s an entertainment streaming fantasy. Regardless, it’ll never be fulfilled. Just about every streaming service has jumped onto the live sports streaming bandwagon. That’s understandable. Sports attracts eyeballs. Eyeballs equal money. Money makes the balls bounce. Streaming services that I turn to insist on pushing their sports investments on to the top of their poorly designed homepages, forcing the user to scroll if they aren’t interested. Of course streaming services homepages are notoriously poor user experiences to begin with. Like I said, I get all the reasons behind this. I get that the streaming executives have overpaid for the right to stream whatever they’re streaming and are trying to capitalize on the investment, on the way to raising prices to cover that cost, and perhaps find a few new viewers who might not already be fans. It feels very much like my grandkids screaming “watch…