Why your next mobile app is probably headless

For years, companies fought to get their icon on your phone. They wanted you inside their app: their layout, their offers, their brand. For years after that, product teams lived and died by UX: smoother flows, clearer buttons, faster loads. Marketers chased click-through rates, conversion funnels, and A/B tests on every step. The whole game assumed a human would see the screen, tap, and stay long enough to care. Success meant more visits, more sessions, more time in-app.