Pub websites should be brilliant. They are a (reasonably) quick, easy and cheap way for pubs to market themselves, keep in touch with regulars and generally articulate what they are all about. At a bare minimum they are a good way to let people know when you are open. Beyond that you can list what beer is on, what food is available, what events you’re holding. Are you dog friendly, kid friendly, wheelchair accessible? Do you take cash, cards or both? And yet, so many pubs barely bother. If I’m heading somewhere new I’ll often have a quick Google to try to get a sense of a pub. Sometimes the website is sparse, often it is out of date, inaccurate. On other occasions it is not there at all, its only remnant being an expiry notice from a hosting provider. There might be a Facebook page, which can work well, but needs updating, needs some thought. A neglected page says just as much as an active one. Pubs cannot survive on regulars alone. The internet, for all its failings, provides an…
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