Swatcher was officially launched in May of 2025, and in that time, it has gone through many updates. It has exceeded my own expectations in terms of traction and gets over a thousand visitors a month. The vast majority of those users come from Google, and they land on a specific paint detail page. From there, they typically visit the paint page on the brand’s website. That was my intended goal as a value-first approach. I wasn’t happy with having to jump around different sites to compare colo...
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