🍎 💼 ⭐️ Where Tim Cook looked the other way…

Last week Tim Cook sent a letter to all of us Apple customers where he announced his transition from being a CEO of Apple and naming his successor in John Ternus. While most of the comments about this revolve around Tim Cook’s achievements of growing Apple to a $4T company… I want to focus on a different narrative and spoil the party a little by commenting on all the places where Tim Cook looked the other way and I believe he shouldn’t have. Where I believe he missed. What does Apple mean to me? Developer relations as seen by Epic Games drama… European Union and lack of DMA compliance… Cost cutting… at all costs! Tim Cook was great for Wall Street, but not so good for Apple’s soul… What does Apple mean to me? Apple has always been an aspirational brand for me. When I was rocking Windows laptops, I was dreaming of a Mac. I finally bought one in 2008 and never looked back. Together with my friend Augusto I coined the term #iPadOnly and to this day M4 iPad Pro is my main computer. I’m…