The Other Felix, Prince of Vuitton

Weird thing happened while processing Nicolas Ghesquière’s Louis Vuitton Cruise 2027 collection show at the Frick: I read the comments. If fashion week shows are still nominally for the industry, cruise/resort collection shows are for content and client service: spectacles presented in destinations to generate views and to reward high-value retail customers. And so it was that LVMH’s YouTube livestream got almost 5 million views in two days. But not because it was advertised on a wraparound billboard at the Holland Tunnel. Like 90% of the first 200 comments were praising Felix, and thanking the True Prince of Vuitton for inviting them. And because LVMH were speedrunning models through a museum in cringe Haring merchandise, I had one mononymical Felix in my mind—the art Felix—and didn’t even consider the KPop Felix—who didn’t even walk in the show, he just attended, and was barely visible for like five seconds, but who apparently sent a fifth of his 32 million Instagram followers to…