Lifetime Plex Pass Price Increasing To $750

Plex: Today we’re announcing an important pricing update. Starting July 1, 2026, the price of a new Lifetime Plex Pass will increase to $749.99 USD*. When Plex first started, we were movie and TV fans who wanted to make something great for people like us. We chose to offer a Lifetime subscription early on because we knew many of our customers would rather pay a higher one-time fee for software that they can depend on every day. We’ve considered eliminating the Lifetime Plex Pass in the past, given that recurring subscriptions help us sustain long-term development, but we know it’s still a valuable option for many in our community. So instead of retiring it, we’re keeping it available at a price that reflects the real, ongoing value of the software we’re committed to building and maintaining for years to come. I paid for a lifetime Plex Pass back when it was available for around $100. I’m happy I did so. At $250, it was expensive, but still felt like a reasonable ask. But $750 feels…