A few days ago a new political party emerged in India called ‘Cockroach Janata Party’ following remarks attributed to the Chief Justice of India during a court hearing and apparently rapidly gained traction online through memes. I am going to talk about the political aspect of it in a bit but first want to talk about the branding of the party. When a new party/organization is formed people try to get a brand image that points to what the party wants to do. For example, when AAP (Aam Aadmi Party) was formed they named themselves as the representing the regular man (Aam Admi) and their symbol was a Broom because they claimed to be looking at sweeping the corruption clean from the country (what they actually did is a whole other story). This new party decided to call themselves Cockroach janata party. A cockroach is something that no sane person wants in their house, if you find one in a house you know that is is not cleaned properly. I don’t know anyone who would say something like ‘oh…
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