Sometimes, it goes before it works

A few months ago, an entrepreneur and I were discussing their content strategy. He described his team and approach to me. I told him, it sounds like it was working. “No, it’s going. It’s not working,” he replied. That distinction resonated with me. Many times, projects and practices won’t produce the results you seek right away. You will need to get it going before you can expect it to start working. The post Sometimes, it goes before it works appeared first on Herbert Lui.