An appropriate story for this week's issue: you'll recall that on Saturday, I highlighted a story about the changing face of baseball with the coming of free agency, and how Andy Messersmith, a pitcher for the Los Angeles Dodgers, won his arbitration case to become the first free agent. Messersmith signed with the Atlanta Braves, then owned by Ted Turner, who also owned WTCG. Not long after that, Turner announced a gimmick where the players would wear their nicknames on their jerseys, instead of their full last names. Messersmith, who wor number 17, insisted that his nickname was "Channel," thus the back of his jersey read "Channel 17." Now, check the listing below and find WTCG on the dial. Get it? The commissioner soon ordered Messersmith to change his "nickname" (he changed it to "Bluto"); eventually, WTCG was relabled WTBS, as in Superstation TBS. This epic story comes to you courtesy of the North Georgia edition. -2- WSB (ATLANTA) (NBC) MORNING 6:00 FILM—Navy 6:30 ARTHUR…
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