Last week, Elizabeth Lopatto published an insightful article in The Verge. It boasted an intriguing title: “Silicon Valley has forgotten what normal people want.” “Within recent memory, people who made software and hardware understood their job was to serve their customers. It was to identify a need, and then fill it,” she writes. “But at some point following the financial crisis, would-be entrepreneurs got it into their heads that their job was to invent the future, and consumers’ job was to go along with that invented future.” I certainly noticed this shift when it first began emerging. See, for example, my 2015 article titled, “It’s Not Your Job to Figure Out Why an Apple Watch Might Be Useful.” But it really picked up speed in the last half-decade. Here’s Lopatto with a needle-sharp summary of our current status quo: “In the place of problem-solving technology, companies have jumped on successive bandwagons like NFTs, the metaverse, and large language models. What these all…
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