What the data says about who should be the next James Bond

Predicting who will be the next James Bond has become one of the great communal conversations. Whether that’s via prediction markets, professional bookmakers, newspaper headlines, or just down the pub - everyone has an opinion.I think it should be said loud and often that this is a deeply silly thing to bet on. Predicting the Bond casting is less of a science, more like forecasting the weather next Christmas (ie, will it be white).There are real underlying patterns in the historical data, but the actual decision is being made in private by a small group of people working with information you and I do not have. Even the professional bookies are essentially trading on rumour, public sightings, agent gossip, and the occasional carefully-placed leak. I hope the silliness of my video above conveys how seriously this should be taken. BUT… that’s not to say the topic lacks merit. A number of important ideas around casting, acting, and IP management emerge as we frolic through the data. So,…