Reflecting on Tim Cook’s legacy and John Ternus’ future If I could only use one word to describe Tim Cook’s Apple, I’d choose “stable.” The company’s chief executive is now retiring after a 15-year streak of transforming Apple from a scrappy Silicon Valley enterprise into a multinational conglomerate. Apple’s investors don’t check profits and losses — they ask Cook how much of a profit he has turned year over year. And that number just keeps rising, every quarter, every day. This is unheard of, not just in the technology industry, but in the stock market as a whole. Investors, to some extent, expect periods of profit and loss. But Apple is so strong as a company that it never incurs losses on any of its ventures. This is not just business prowess: It is a wildly successful mindset that has governed Apple for the last decade or so. Cook’s leadership ushered in a period of stability and calm that engendered the beloved Apple products of the 2010s: the Apple Watch, AirPods, and Apple…
No comments yet. Log in to reply on the Fediverse. Comments will appear here.