One of my connections mentioned in a post on LinkedIn that since he turned off Premium, his posts have been getting less engagement. Since LinkedIn offers a month for free, and I have been trying to promote my recent book, I figured I would try my free month trial and see how many more views I could get. (Here I am not worried about Premium for applying to new jobs, it is possible it is totally worth it for that, I was not applying to jobs in this test so I do not know.) Long story short, LinkedIn Premium does not appear to promote my material at all above the baseline. Post Views In a sample of 30 posts the month before I turned on Premium (turned on 3/24 in the evening, turned off 4/22 in the morning), my posts had an average of 3600 views (with a standard deviation of 7000, median 1400). Post-Premium, I had 23 posts, and the views were on average 2200 (SD 2900, median 900). Here is the full table of posts and links (Premium=1 means it was posted when my Premium subscription was…
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