What Do You Charge For?

I've written about my journey to learn how to charge a fair price for building a website before. But even after landing on a strategy, there is still a question that remains unanswered. What should I charge for? Are you charging the price for the product itself? As in, the very cost for building a website? Or are you charging enough to make a living? This question applies to any field, whether you are a consultant, a mechanic, or a private chauffeur. I once worked with a company that built websites for non-profits. Their price tag? $35,000 for a standard WordPress site. Lucky for me, I got a first-hand view of their price breakdown because they were trying to expand their reach to smaller customers. They needed to figure out how to lower the price, so they invited me to the meeting. Every single person in the room was involved in building the website. The standard time frame to complete it was 6 weeks. So, the manager named each person, their title and how much time they spend on the…