Anything can be marketed. Literally anything. A product. A lifestyle. A belief. Even a personality. Marketing isn’t just ads or sales. It’s perception. It’s how something is presented. The same thing can be seen as average or desirable depending on how it’s positioned. That’s why two people can sell the same product and get completely different results. One understands marketing. The other doesn’t. Once you realise this, you start seeing it everywhere. Clothes. Food. Fitness. Relationships. Even how people talk about themselves. It’s all positioning. It’s all framing. Nothing just “is”. It’s how it’s shown to you. And the people who understand that? They control attention. They control demand.
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