Nesya Put the Fries in the Bag Born in Nebraska and raised the daughter of a preacher, Nesya’s youth was spent hiding her sense of self — an embrace of the gothic — whilst surviving sexual abuse, infidelity, and social isolation. A move to Sacramento at the age of 12 saw her find the alternative and darkwave scenes that felt like they reflected something she felt inside. Having garnered attention via TikTok, her single Delulu was a breakthrough moment that arrived against the backdrop of the breakdown of Nesya’s abusive marriage and a split for her label. Now with the new label Double Down, formed by Evan Lipschutz in partnership with Virgin Music, Nesya is gearing up for a forthcoming album. Put the Fries in the Bag is the lead single from that album, and it charts a path through a mixture of dark pop and EBM. Shimmering black synths provide a glossy background for Nesya’s vocals, as hollow bass tones create a robotic-yet-organic aesthetic. Produced by Kill Dave, the song is a…
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