A fluff view of current tech we need to compost

This story is #openwashing, not innovation. “New European social network” → actually a fork of #Bluesky wrapped in sovereignty language, with the same #dotcons logic. PR-first launch (Davos), reality comes later (or never). What this tech mess illustrates is if people start with branding, funding, and media narrative instead of community and process, it’s not #openweb – it’s #closedweb in a mask, ignoring existing commons is an easy to see the red flag. Why is this a mess? Existing working systems: #Fediverse (e.g. Mastodon), RSS, open standards, were ignored or dismissed as “non-scalable” or “non-monetizable” so there plan is reinventing the wheel → badly. With “scaling” used as an excuse for control with claims that the #fediverse “can’t scale” and “needs monetization”. The simple reality is scaling here is an old story of centralising control + extracting value. Let’s look at this from a native view of grassroots scale = trust, diversity, human limits vs corporate scale vs control,…