Marty Cagan’s ‘new standard’ for Product in the age of AI

Yesterday I joined a talk by Marty Cagan on the ‘new standard’ for product management in the age of AI. Marty’s main point was that if you’re not practising proper product management right now – if you’re following the project model, or you’re a feature factory, and you’re not focused on strategy and outcomes – you’re going to have even more problems providing value to users than you do currently. He said that the product owner role hasn’t been proper product management for a while now, and if you’re just gathering requirements, writing tickets and managing a backlog, your work is distant from the responsibility of achieving outcomes. I agree: in interviews I’m keen to find out if people want me to be a backlog jockey or whether I’ve got power to shape a strategic direction. He’s written a tome on the product model – the right way of ‘consistently creating technology-powered solutions that deliver value to users and that also drive results for the organisation’. This model is where…

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