Bestseller Talk

Ten years ago, almost to the day, I delivered what turned out to be the “best-selling” talk of all my conference speaking career, with effects that I can feel to this day. I was invited by my friend (and community extraordinaire) Junior “Bonto” Bontognali to talk at the first edition of the App Builders conference, the first (and to my knowledge, to this day the only) 100% Swiss conference about mobile applications, with tracks for both iOS and Android developers. I ended up speaking at the first four editions of App Builders, from 2016 to 2019. They took place all over Switzerland, from Zürich in 2016 to Lausanne in 2017 (in the French-speaking area of Switzerland, also known as the “Romandie”), to finally the gorgeous town of Lugano in the Italian-speaking section of the country for the 2018 and 2019 events. That first edition in Zürich was more than memorable, totally epic, and featured sessions and attendees among which many luminaries (many of whom I have the immense privilege of…