In the latest issue of Matthias’s excellent Own Your Web series, he describes the recent betrayal by Google: The search engine no longer says “here, go read what this person wrote.” It now says “here, I’ve already read it for you.” The contract is broken. He’s absolutely right. But… Have you ever clicked on a result from a search engine? Unless you’re lucky enough to land on a nice personal website, you’re more than likely to be confronted with pop-ups to allow tracking, or a desparate plea to subscribe to a newsletter, or just rubbish ads all accompanied by a slow page loading somewhere in the mix. Don’t get me wrong. I’m not saying that what Google is doing is okay. But let’s not pretend that everything indexed by Google is just fine and dandy for people to visit. And of course the main reason why websites are so terrible is because they’ve tied their business model to heaps of behavioral advertising driven by invasive tracking courtesy of …Google. This reminds me of AMP. Remember…
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