SPECIMEN #012: Doctoratus obviensis (The Credentialled Obvious: Or How to Sell Someone a Glass of Water for $19.17)

Classification: Wellness Neuroscientist / Common Sense Repackager / Morning Protocol Merchant Habitat: Medium.com, LinkedIn thought leadership posts, Gumroad storefronts, the author bio section where the word "neuroscientist" appears before the word "entrepreneur" Diet: Engagement metrics, citation anxiety, and the willingness of readers to accept that advice becomes more valuable when delivered by someone with a doctorate Threat Level: To your morning routine, your relationship with water, and your ability to receive sensible advice without paying $19.17 for a PDF and three free bonuses There is a neuroscientist. She has ten things she does not do. She is going to tell you about them. The article is free. The guide is $27. It is currently $19.17. Not $19. Not $20. $19.17. The precision of this figure suggests either a percentage calculation that nobody rounded, or a deliberate psychological pricing strategy that somebody did. Neither option is reassuring. The CredentialsBefore we…